Big-Landings approached us frustrated by two core issues:

  1. an unfinished website from a previous agency and
  2. eBay’s relentless 10-15% fees eroding their profits.

They craved control—a direct-to-customer platform without intermediaries draining revenue. We built exactly that: a robust WooCommerce site that slashed costs and empowered their industrial hardware business.

Sticking to marketplaces like eBay isn’t just costly; it handcuffs your brand, data, and growth. For Big-Landings, we reversed that, delivering a custom build that put them firmly in charge.

Our Design and Development Process

We began by unpacking their challenges. eBay fees were hitting hard at 10-15% per transaction, the old site sat incomplete with broken pages and a non-functional checkout, and their product catalog needed better exposure. I recall the founder’s exasperation on our initial call: “We paid that agency, and they ghosted us mid-project—errors everywhere, unfinished pages, checkout dead in the water.”

From there, we sketched wireframes aligned with their rugged brand—clean, industrial aesthetics with intuitive paths for browsing wire ropes and hardware. Development prioritized speed, security, and scalability via WooCommerce, avoiding vendor lock-in.

Key elements we implemented:

  • Responsive design. The site adapts seamlessly across mobiles, tablets, and desktops. Mobile drives over 70% of e-commerce traffic, and a poor experience tanks conversions. We’ve seen clients lose 30% of potential sales to it firsthand.

  • E-commerce integration. We implemented a smooth cart, inventory tracking, and gateways like WooPayment and PayPal. This enabled direct management of their full catalog, bypassing eBay’s cut.

  • SEO optimization. We infused keyword-rich descriptions and structured the site for search climbs. Targeting phrases like “industrial wire ropes” from competitive audits, we positioned for 20-30% organic traffic gains in quarter one.

  • Data migration. We transferred all eBay assets—images, specs, pricing—flawlessly, maintaining SEO value without downtime.

We iterated relentlessly on feedback. When they worried about inventory disruptions during migration, we ran phased tests to demonstrate zero risk—building trust every step.

At 13th Studio, this project highlights our custom website development and SEO services. If platform fees are choking your growth, our e-commerce solutions cut those ties—integrating tools that hand you the reins.

Ready to own your sales? Let’s talk.

“Working with 13th Studio was a game-changer for our business. Their team’s dedication to understanding our needs and delivering a solution that resonates with our audience has been invaluable. We now have a professional, functional website that has revolutionized our online presence and saved us from high eBay fees.”

Wilhelm Janke
Owner, Big-Landings